Knitting Fog: How to Access, Harness & Exploit Your Innate Creativity by Graham Burdick.
Creativity is not a gift bestowed upon a fortunate few, such as artists, writers or musicians, but a definite process which can be learned -once you know how - and it is much easier than you may think, with this book! Whatever your job or background, you can quickly learn how to develop your innate potential for original thought with a battery of techniques designed to make creative thinking an exhilerating, everyday experience. You will discover that the vast resources of creativity and brilliance which are latent in every human brain can be effectively harnessed and exploited to dramatically enhance your professional, domestic and inner life.
Graham Burdick is the UK's leading authority on the nature of creativity and how to access, harness and exploit this innate but often elusive ability. He has over 25 years' experience in Advertising, Marketing and Communication in North America, Scandinavia and the UK. As a Creative Director, Copywriter and Consultant he has advised such companies as Bosch, Suzuki, Nokia, British Telecom, Waitrose, Rolls-Royce and Norwich Union on Creative Strategy, Perception, Identity, Marketing & Motivation. In recent years he has made an intensive study of and has lectured on, the Creative Process, the Psychology of Customer Perception & the Workings of the Brain.
The cost of the book is $23.80 and is available from Amazon.com or visit Graham Burdick's web site.